Influencer marketing
Attract qualified customers through authentic content.
Better ROI through real, human, and high-performing content
Redbox Media helps businesses collaborate with creators to produce authentic, engaging, and attention-grabbing content that attracts qualified customers in your industry.
What sets us apart from traditional influencer marketing services? We rely on a strategic combination of nano-influence and digital campaigns to showcase your product or service.
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Nano-influence
When collaborating with influencers, many businesses face certain challenges:
- High costs related to content production and collaborations with influencers who have large audiences.
- Results that can sometimes be difficult to measure, especially in terms of sales and actual performance.
- Complex management involving the selection, coordination, and follow-up of creators.
However, by focusing instead on nano-influencers and leveraging UGC (User Generated Content) combined with advertising campaigns, businesses can significantly reduce costs while generating authentic, engaging, and measurable content.
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Advertising campaigns as a growth lever.
We focus on campaigns built around a cold, warm, and hot funnel strategy.
- At the cold stage, we spark curiosity and attract potential buyers or customers to your website.
- At the warm stage, we retarget people who have shown interest by watching the video or engaging with the page.
- At the hot stage, we retarget people who have started the purchase process.
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Reusable and optimized content.
We help you collaborate with the right creators to produce content that can be used across multiple communication channels.
- Website
This allows you to maximize the return on your campaigns while feeding your media platforms with authentic, high-performing content.
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Performance and optimization.
We continuously measure, analyze, and optimize. By using tracking pixels installed on your website, we can quantify the performance generated by nano-influencer content and understand the real impact of each collaboration on your business goals.
- Engagement
- Clicks
- Reach
- Conversions
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Full-service management.
Redbox takes care of everything: prospecting, coordination, briefing, content approval, and post-campaign follow-up. You benefit from a turnkey service that saves you time while giving you full visibility over the entire process.
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Methodology.
- Brand audit and understanding.
- Define the target persona.
- Set the objectives that will guide the campaigns and determine the KPIs to analyze.
- Prospect and select influencers who are relevant to your industry.
- Configure and launch the campaign using a cold, warm, and hot funnel strategy.
- Analyze performance and continuously optimize.
Supporting proof.
Example of an influencer campaign for Circuit des Vignobles.
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1.6M Views on Facebook and Instagram.
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24 710 Clicks to the website
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25% Decrease in CPC
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32% Increase in ROAS.
Influence in action
Anthony
Claudia
Francis
Lyne
Marguerite
Shanny
Tamara
Alla Boutakra
Camillo
Ely le blanc
Ely le blanc
Flc roteau
Momo Acro
Context and Objectives.
For its 10th edition, Circuit des Vignobles chose to integrate influencer marketing into its promotional activities in order to reach new customer segments. Through collaborations with nano- and micro-influencers, Circuit des Vignobles was able to generate qualified customers, increase online sales, and encourage the discovery of Québec’s local terroir.
Objectives:
- Build brand awareness through local creators.
- Drive qualified traffic to the website.
- Increase sales through promo codes.
Have questions?
The answers are right here!
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Nano-influencers are content creators who generally have between 1,000 and 10,000 followers. Their community is smaller but highly engaged, allowing small and medium-sized businesses to gain visibility and credibility in a more accessible way than through collaborations with larger influencers.
Book a meeting to discover how our service can benefit your business!
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By using digital campaigns to promote micro-influencer content, we are able to accurately track the actions taken by users, from the first interaction all the way to an online purchase or service booking for your business.
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