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Employer branding: HR marketing to attract talent

I In an increasingly competitive job market, every company seeks to attract the most qualified talent to stand out from its competitors. HR marketing has become an essential tool for companies to position themselves as employers of choice and attract the best talent on the market. At Redbox, we support our customers in reviewing or creating their employer brand and developing their HR marketing.

HR marketing

Defining the employer brand

Employer brand is the image that employees, candidates and the public have of your company as an employer. It reflects your company’s culture, values, benefits, opportunities and work environment. It is a way for companies to attract, retain and engage the most qualified talent. It is therefore essential to have a defined and up-to-date employer brand in order to attract and retain the most suitable talent.

The best talent is already on the job. HR marketing helps attract the best candidates.

Nader, co-founder of Redbox Media

Employer branding strategies

Companies can use a variety of strategies to create their employer brand and attract the most qualified talent.

Here are a few key strategies:

  • Define your corporate culture: Corporate culture is a key element of employer branding. Companies need to define their culture, values and mission to attract like-minded candidates. To reach the most qualified talent, you need to offer a strong, consistent employer brand that shows what your company stands for and what it can offer employees.
  • Creating a unique candidate experience: candidates are looking for a unique candidate experience. Companies need to offer a personalized experience to each candidate, using relevant recruitment methods, cutting-edge technologies and modern communication tools. RedBox helps companies find the most qualified candidates for their vacancies using a personalized and innovative approach. This includes creating job profiles, researching potential candidates, analyzing CVs and selecting the most qualified candidates.
  • Highlight company benefits: Benefits, such as flexible working hours, professional development
    opportunities, fringe benefits and competitive compensation, are key elements of employer branding. Companies need to highlight their benefits to attract the most qualified talent. It’s no longer enough to say that you offer “a competitive salary”: you have to prove that you are the key employer in your sector, and that you understand the needs of your future employees. To find these advantages, put your trust in our strategists, who will organize research and brainstorming sessions with you to come up with the ideas that will make you stand out from the crowd.
  • Work on internal communication: Internal communication is an essential element of employer branding. Companies need to work on their internal communications to create a positive working environment, offer development opportunities and encourage employees to share their work experience. Your employees are the foundation of your company, but also your best ambassadors for attracting new recruits: pamper them!

As a digital marketing agency, Redbox helped La tête chercheuse, a talent hunting agency, fill its candidate database with over 1000 people in 3 months.

The importance of HR marketing

Human resources marketing, often referred to as “HR marketing”, is a crucial tool for companies. It’s no longer just about recruiting talent, but attracting, engaging and retaining it. By investing in an effective HR marketing strategy, a company can strengthen its employer brand image, making it more attractive to potential candidates. It also helps maintain a high level of motivation and engagement among current employees, resulting in improved productivity and staff retention.

What’s more, HR marketing plays a vital role in managing diversity and inclusion, fostering a working environment where everyone feels valued and respected. In short, HR marketing is much more than just an administrative function; it has become an essential strategic pillar for any company wishing to thrive in a competitive market by attracting, developing and retaining key talent.

Do you want to attract the best talent in your industry?

Redbox Media can help you establish your employer brand and develop your corporate culture. Call on our experts and let’s discuss your projects together.

Discover our HR expertise

Redbox Media

Our contact details

311 Place d’Youville, Montréal, QC H2Y 2B5

+1 (514) 500-4330

info@redboxmedia.ca

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