Les Artisans d’Azure is a Quebec-based company specializing in the live-action role-playing (LARP) industry. They offer leather armors and accessories. To expand into the U.S. market, Les Artisans d’Azure entrusted Redbox’s teams with the mission. In response, Redbox developed a strategic plan and designed a viral contest to drive market penetration and build a U.S. customer database.

A full-scale strategy

Thanks to the strategy and viral application by Redbox Media, as well as the optimizations on the ad campaigns, Les Artisans d’Azures successfully achieved their goal of penetrating the American market.